linh.tran@example.com | +84 90 555 0147 | Ho Chi Minh City, Vietnam | linhtran.example.com | linkedin.com/in/linhtran-marketing
Summary
Digital marketer with 5 years of experience in e-commerce and SaaS growth. Grew organic traffic by 140% and cut cost per lead by 38% across paid campaigns.
Experience
Digital Marketing Specialist
May 2022 – PresentSaigon Style OnlineHo Chi Minh City
Manage a VND 600 million monthly ad budget across Meta, Google and TikTok at a 4.2x return.
Grew organic traffic from 40,000 to 96,000 monthly visits with an SEO content plan.
Built email flows that lifted repeat purchases by 22%, sending to 85,000 subscribers.
Report weekly in Looker Studio to the founders and 3 channel managers.
Performance Marketing Executive
Mar 2020 – Apr 2022Mekong AppsHo Chi Minh City
Cut cost per lead from VND 180,000 to 112,000 by testing 60 ad creatives.
Generated 2,400 sales-qualified leads in a year through LinkedIn and webinars.
Ran A/B tests on 12 landing pages, raising conversion from 2.1% to 3.4%.
Launched the company's first Zalo and TikTok campaigns, reaching 1.2 million people in 3 months.
Education
BBA, Marketing
Sep 2015 – Jun 2019University of Economics Ho Chi Minh CityHo Chi Minh City
Good
Projects
Local Coffee Growth Case Study
linhtran.example.com/coffee
Grew a 3-store coffee brand's Instagram from 2,000 to 18,000 followers and online orders by 75% in 6 months.
