Graphic designer with 7 years of experience in branding and packaging for food and craft companies. Designed identities for more than 40 clients, from tequila labels to restaurant chains.
Experience
Senior Graphic Designer
Mar 2021 – PresentEstudio AgaveGuadalajara
Led the rebrand of 9 craft tequila labels; two clients reported sales up 30% after launch.
Manage a team of 3 designers and deliver about 25 projects a year on schedule.
Built a brand template library in Figma that cut new-client onboarding from 3 weeks to 10 days.
Present concepts to clients and win roughly 8 of every 10 pitches.
Graphic Designer
Aug 2018 – Feb 2021Publicidad OccidenteGuadalajara
Designed packaging for 15 snack products now sold in 600 supermarkets.
Produced social media graphics for 6 accounts, raising average engagement by 38%.
Prepared print-ready files with colour proofing, reducing reprint errors to under 2%.
Created 30 pitch decks and mood boards, helping win 5 new retail accounts.
Education
Bachelor's degree, Graphic Design
Aug 2013 – Jun 2018Universidad de GuadalajaraGuadalajara
Projects
Mercado Vivo identity
behance.net/valeriaramirez/mercado-vivo
Visual identity for a street market with 120 stalls; the poster series won a regional design award.
